“The KNX is a unique project for us, as the collection was inspired by European trends and designed locally. Gung Ho Creative Studio have provided tremendous support in the development of the creative concept, based on the market and competitor study, consumer insight research. The team have found a unique look & feel for the campaign that highlight the aesthetics and key features of the product. Together, we’ve built an impactful story that has been positively received by our partners this season, and certainly will be a success when launched globally next year.”

Alexandra Kim - KEEN European Brand Manager