Tasked by long-standing client, Keen, our Creative Studio developed a new global creative direction with a heightened aesthetic to appeal to the brand’s lifestyle performance consumer.

Disciplines
Campaign
Digital Design
Printed Collateral

The team developed a graphic language which integrated Keen’s signature branding and key product into inspiring journal-like narratives.  

We traversed from the outdoors to the urban background of East London. Showcasing the versatility of KEEN’s modern utility style.