MERRELL 1TRL

ELENA CREMONA

MERRELL 1TRL ELENA CREMONA

MERRELL 1TRL

Making a brand moment with a creative perspective and a unique take on 1TRL brief. Embodying the core principles of exploratory design, independent experimentation and respect for natural spaces that founded Merrell, to create elevated footwear for a global community - ‘there are many routes to take, we choose 1’

Disciplines
Creative Direction
Concept Development
Talent Management
Casting
Art Buying
Production

“What lies at the core value of my photography is my hands-on approach to the craft. My work doesn’t end once shooting, it begins at the confines of the darkroom - being able to handprint my work, cut my contact sheets together, paint with light, collage etc. As well as that, I deem it important to highlight creatives who engage in important cultural work, those who push the boundaries, those who innovate”.

‘Merrell 1TRL embodies core principles of what I recognise within my own work: The importance of movement, accessibility, approachability, focus on creativity, contemporary culture & lifestyle’

Elena Cremona