NEW BALANCE x STONE ISLAND
NEW BALANCE x STONE ISLAND
NEW BALANCE x STONE ISLAND
Increase awareness of the Furon & 574 launch campaign. We worked with the brands to plan and activate a phased launch plan.
Disciplines
PR & Comms Strategy
Media Relations
Seeding & Gifting
At a glance
This included teasing the launch across a number of touchpoint. We also looked to capitalise upon the noise surrounding the 2022 FIFA World Cup.
11.4M
TOTAL SOCIAL REACH
70
TOTAL PIECES OF CONTENT
795.4M
TOTAL PRESS REACH
800M+
TOTAL OVERALL REACH
Let’s work together.
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