Science In Sport (SIS) + PhD Nutrition

EXTENDING OUR CLIENT ROSTER, ANNOUNCING SCIENCE IN SPORT (SiS)

AND PHD NUTRITION AS RETAINED CLIENT ACCOUNTS

We're thrilled to announce that we, the Gung Ho team, have broadened our client roster with the exciting addition of the esteemed nutrition group Science in Sport PLC, which also encompasses the PhD Nutrition brand. Our wealth of expertise in carving out brand identities at the confluence of Sport and lifestyle will be deployed to fortify these brands' leading roles in the industry.

Science in Sport, affectionately known as SiS, has chosen Gung Ho to shape and implement its PR game plan. We'll be hitting the ground running with both print and digital coverage, alongside the launch of strategic campaigns and collaborations. SiS's esteemed science-focused approach has positioned them as the global front-runner in elite sports endurance, supporting over 320 teams and athletes worldwide. In anticipation of the 2023 Tour De France, SiS recently announced a continuation of their groundbreaking partnership with INEOS Grenadiers until 2026.

We're also joining forces with PhD to deliver essential press office functions and campaign rollouts across their Life, VMS/Smart Bars, and Protein Powder ranges. Born in 2006, PhD is now a worldwide performance nutrition name sold in more than 45 countries. Thanks to their commitment to science-driven innovation, they're consistently at the sector's cutting edge, trusted by top-flight professionals across various disciplines, including the celebrated athlete and endurance swimmer Ross Edgley.

Our Group CEO, Paul Phedon, shared his excitement, "We're honoured to have been chosen to amplify the presence of two trailblazing brands that develop evidence-supported products underpinned by leading global research and innovation. Science in Sport and PhD uphold the highest standards, leading the charge in sports and active lifestyle nutrition. They've placed their faith in Gung Ho, and we're eager to collaborate with each of our new clients to deliver unmatched results."

Group Brand Director, Rich Philip, echoed our sentiments, "Gung Ho's proven track record in sport and lifestyle sectors aligns perfectly with the ambitions of both Science in Sport and PhD. We're already embarking on our joint journey, embracing a wholly collaborative approach. The team's vast experience opens up opportunities for our brands, and we can't wait to work closely together to further solidify our industry-leading positions."

For additional information on Gung Ho Communications and the array of services within the Gung Ho Group, please email us at info@gunghoco.com. We can't wait to start this exciting new chapter, and we're so glad to have you all with us on this journey!