notwoways

The East London Brand Shaking Up the Sneaker Industry

notwoways, an innovative sneaker brand known for its fusion of technology and fashion, are gaining worldwide recognition for their cutting-edge footwear designs at an accessible price point. With an unwavering commitment to inspiring and entertaining through both their products and communication, notwoways has captured the attention of sneaker enthusiasts globally.

The brand was established in 2020 by Founder and CEO, Callum McGinley and Co-Founder and Head of Design, Rockwell Princely, notwoways has quickly established itself as a frontrunner in the industry. From their inaugural sneaker, Exuberance, to their latest release, 'the new classic' Formula, the brand continues to push boundaries and drive innovation. "The core ethos of notwoways is to create exceptional sneakers that bridge the gap between fashion-forward design and technical functionality," explained Callum McGinley, "We are dedicated to offering our customers a unique blend of style, comfort, and affordability, without compromising on quality."

notwoways has recently secured £2.3 million in funding, primarily from a group of influential creators based in the UK and Australia, as well as other luminaries from the online creator ecosystem. This injection of capital will be instrumental in driving the brand's growth and expanding its horizons. One of the key areas of investment will be the design and production team, enabling notwoways to continue its pursuit of innovation by developing new.

Building on the success of the recently launched third silhouette, Formula, the brand plans to release two additional models in 2023, alongside enhancing the technical aspects of existing designs. In recognition of the brand's origins and the importance of content creation, notwoways will be establishing a content machine to entertain and engage its audience across all social platforms.

Leveraging the expertise and knowledge of its diverse investor base, notwoways aims to build a distinctive and authentic content offering that fosters a truly engaged community. "While we may be a young brand, notwoways has already demonstrated a strong trading history, with our products experiencing high demand and achieving rapid sell-through and sell-out times on our own platforms," said Rockwell Princely, "We believe there is tremendous potential for omnichannel sales routes and collaborations both domestically and internationally, and we are excited to explore these opportunities."

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