The Future is Community

Through Geraldine Wharry’s proprietary foresight methodology, we performed desk research using global public and academic resources to understand the concepts set forth in this report.

Cross-cultural triangulation and cultural listening enabled the exploration and analysis of hundreds of trend signals ie. “molecules” in the “ecosystems” of the media, news and events to understand the economic, societal, technological and creative shifts affecting brands as well as consumers. This expands to adjacent and connected concepts with significant cultural momentum that further confirm patterns of change.