The Future is Transparent
Amongst the chaos the 2020s have put brands through, it is clear that one word has regained its importance within the world, transparency. As we see shifts in consumer behaviours that elicit positive changes, every brand needs to look at how it reacts and responds to social, climate and economic issues.
Fostering systemic transparency requires a deep commitment at the organisational, leadership and individual level. We must collectively create accountability to enable social and climate justice navigation.